The 4 Basic Elements of Sales
There are basic elements of sales when it comes to a great sales letter, or any selling in general. Those 4 elements of sales are:
- Who you are? (Identify yourself)
- What do you have? (Your useful product or service)
- Why does your prospect need it? (How will your product benefit them)
- How can they get it? (Compelling offer)
Selling is a relationship. At anytime you as the salesman should be constantly asking yourself what value is your product or service bringing to this person? What problem is my product or service helping this person solve? These are some of the elements of sales that are frequently forgotten.
Far too often salesmen think its all about the money. We have all been surrounded by an annoying car salesmen who only wants to up-sell us to a more expensive car merely to get a larger paycheck. They take no consideration to what we want, just the end result of them padding their paycheck. This is not professional salesmanship and to be honest way to much work.
By simply offering people what they want, they will sell themselves. By following the 4 basic elements of sales, you will be ahead of 90% of all salesmen. This is because of the simple principle of trying to understand what your customer wants and merely give them that want. What is even more amazing about this is, this is an amazing way to get referrals as well.
As Mark Twain stated-
People buy things for 2 reasons: They want it, or they want to tell people they bought it.
Following these 4 basic elements of sales will make your life so much easier, plus its easy to follow. No the you know the basic elements of sales, if you want to take is a step further, you must take your prospect through an experience. During this experience the customer is going to convince themselves quickly of 3 things
- Product/service or offer is something they need
- That I am the leader/salesman they want to deal with
- That they need to take action now
Anything beyond this is just fluff and honestly will begin to annoy people.
The basic elements of sales will work for you!!!
It will merely take practice. Now get out there and practice it. Talk to prospects. Find out their problems, and give them your unique solution. I guarantee you that people want their problems to go away more that you want to solve them. All you have to do is find those people whose problems you can solve with your product or service. You accomplish this by asking questions. Become a professional problem solver, and watch your business flourish like you have never seen it before. That is what the basic elements of sales will do for you.
Now if you have already mastered the basic elements of sales, and want to bump up your game, look check out the Top Earner Formula for 7 Figure Earners. WARNING… Its tough, and it will make you a 7 figure earner in less than 3 years. REMEMBER… his is not for everybody. You must master the basic elements of sales before moving on to this amazing formula.
No related posts.